The role of web design used to be pretty strictly one-directional. You created a website to convey information to an audience that arrived there looking for something specific. If they were interested in following up, those visitors might look for a “contact us” page and send an e-mail, but in [...]
As of this writing, we’re one week into the New Year, and there are still questions about the changes that 2021 might create in areas as diverse as public health, politics, and digital marketing. Of course we recognize that one of these things is not like the other, but we [...]
If your business suffers from serious web design issues, the consequence could stretch beyond the occasional lost conversion. It might be tempting to assume that mere functionality is sufficient and that anything else is just a bonus, but the fact is that if your site works but still annoys its [...]
TikTok marketing has been an increasingly common topic of discussion within the larger body of digital marketing literature. It recently featured in a very mainstream publication when Rolling Stone published a profile of a teenaged music artist who has adopted TikTok marketing as a major aspect of her strategy for [...]
Unfortunately, the novel coronavirus remains a major issue for Charlotte and the rest of North Carolina. The state’s Department of Health and Human Services just recorded its third-highest daily increase in cases – the most since July 18. Even more unfortunately, some of the outbreaks around Charlotte have been linked [...]
Forbes recently examined emerging opportunities for digital marketing with an article that focused on the future potential of virtual reality and augmented reality. The article looked at various industries that seem especially well-poised to take advantage of those technologies. And naturally, it pointed to some of the ways in which [...]
Web design has long been an important means of conveying essential information about one’s business. But in recent years, and especially in the midst of the coronavirus pandemic, it has become increasingly important as a way of approximating in-person experience for one’s customers. Of course, many businesses have had to [...]
Web page design is a familiar topic of interest for “looking ahead” style articles at the start of each New Year. Design experts and web service providers tend to look keenly at recurring trends around the time the calendars change. And with the current year being the start of a [...]
What can a small Charlotte web design company learn from some of the world’s most heavily-trafficked sites? There probably isn’t a lot of overlap in the actual design of a local ecommerce site and, say, YouTube. But there are general lessons that tech giants can communicate through their approach [...]
In a recent article, Business2Community offered some pretty obvious advice to social media marketing professionals: Don’t be boring. It’s one of those topics that seems like it should go without saying, until you realize the devil is in the details. Most anyone who sets out to create a social media [...]
