There has been a recent outpouring of articles in digital marketing trade publications and websites which discuss the future of the industry in the context of new tools made available by artificial intelligence. But it bears mentioning that in many cases, the tools referenced in those articles are not really [...]
You run a business, which means you understand how crucial it is to capture the attention of busy consumers. You also know how challenging it is to convert those consumers into loyal customers! It requires you to be competent in marketing your business and providing the best customer service [...]
If you’ve been seeing success with your business and are now ready to take it to the next level, there are a few important considerations to keep in mind before you take that leap. Read on for helpful tips and tricks to ensure your business expansion is as successful [...]
Small businesses face many challenges in today’s competitive market, saturated with low-cost options from big brands. How are small businesses like yours supposed to keep up? From attracting and retaining customers to managing operations and staying profitable, the right tools and services can help you stay competitive. Your small [...]
LLC stands for Limited Liability Company, and it is used as a legal structure to protect business owners from debt or liabilities that arise from the company. An LLC is ideal as they prevent you from paying extra taxes and enduring hefty paperwork that a corporation route would entail. [...]
TikTok marketing has been an increasingly common topic of discussion within the larger body of digital marketing literature. It recently featured in a very mainstream publication when Rolling Stone published a profile of a teenaged music artist who has adopted TikTok marketing as a major aspect of her strategy for [...]
Last month, the president of the United States got into a fight with his favorite social media platform. The fallout could have consequences for social media marketing. After Donald Trump made a spurious claim about mail-in voting being prone to fraud, Twitter moved to fact-check it by providing a link [...]
Is app development part of your business model or online marketing strategy? If so, it may represent an opportunity to acquire valuable information about your customers. But this comes with risks. Prudent data-mining can dramatically improve user experience and help you to better serve customers’ needs. But when app development [...]
In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
E-commerce entrepreneurs are familiar with the importance of building a strong customer base. After all, without a customer base, there is no business. And with giants like Amazon in the market, it can be difficult to attract customers and keep them coming back. Nonetheless, there are some things you [...]
