Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
Is digital marketing just a part of a company's marketing department, or is it its own separate thing? Gymshark, an emerging activewear brand, issued a press release on Friday announcing the appointment of its first “chief digital officer.” It was a standard-fare release n many ways, but was noteworthy for [...]
Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
There are quite a number of available tools for social media management these days. Many of them are sufficiently user-friendly that the owner of an emerging online business can get started with them after minimal training if they wish to handle their own social media marketing. Of course, as with [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]
Digital marketing companies are generally exhibiting the same trends as major tech firms, in terms of job cuts and strategic reorientations. Much of this is due to short-term changes brought on by the economic changes of the post-pandemic era. But it would be overly pessimistic to focus only on the [...]
In one of the latest signs that social media marketing has become the centerpiece of many companies’ overall marketing strategies, it was recently reported that Peleton had hired Leslie Berland as its new chief marketing officer. Berland formerly held the same position at Twitter, where she also served as “head [...]
Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]
