The field of digital marketing has not been immune to all the recent talk about the potential implementation of far-reaching tariffs when President-elect Donald Trump takes office in the United States in January. While financial penalties on foreign imports obviously have little direct impact on fully remote and service-based industries [...]
Social media marketers have been faced with new incentive to reevaluate where to direct their messages in recent days. In light of the US presidential election and concurrent changes to the user interface and terms of service for Elon Musk’s X, there has reportedly been a mass exodus from the [...]
Digital marketing on an international scale has, of course, been a complicated endeavor for as long as it has been possible. But there are good reasons to believe that it is getting more complicated in the current historical moment, and that this trend will continue for the foreseeable future. This [...]
A funny thing happened when we were considering potential web design and digital marketing topics to cover on this blog. Sifting through trade publications and our news feed, we noticed an article about how site owners can “build trust” with consumers via their web design. The recommendations and examples in [...]
The modern era has opened up more outlets for direct marketing than prior generations were likely to imagine. This is obviously an upfront advantage to anyone trying to reach a broad customer base, but it has its own perils as well. The easier it is to access direct marketing, the [...]
As a marketing tool, custom app development is available to any business owner who is capable of identifying and hiring a competent developer. This is evident from the fact that company-specific apps are increasingly prevalent among businesses both large and small. They may be used directly for purchasing, as a [...]
Previously on this blog, we discussed the growth of large language models, or so-called AI, and how it has likely been oversold in web marketing and the tech world at large. Separately, we talked about the use of black hat SEO tactics to trick search engines into ranking certain businesses [...]
Over the years, various digital service providers have introduced various tricks and shortcuts for local web marketing. As with any questionable or “black hat” tactics, many of these have yielded good results in terms of client positioning on search engine results pages, but have yielded diminishing returns over time. The [...]
Digital marketers have been wringing their hands over the pending loss of third-party cookies for about two years now. Google recently announced that it was delaying plans to block them from its Chrome web browser until sometime in 2025, but it seems virtually inevitable that those plans will proceed at [...]
Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
