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31 05, 2023

Email Marketing and User-Generated Content

By |2023-05-31T22:28:29+00:00May 31st, 2023|Online Marketing|0 Comments

Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]

1 04, 2023

Social Media Marketing Endangered by TikTok Hearings

By |2023-04-01T01:53:37+00:00April 1st, 2023|Online Marketing|0 Comments

Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]

8 03, 2023

Targeted Advertising Awaits a Boost from A.I.

By |2023-03-08T01:26:58+00:00March 8th, 2023|Online Marketing|0 Comments

Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]

28 04, 2022

Effective Social Media Prioritizes Quality over Quantity

By |2022-04-28T23:18:53+00:00April 28th, 2022|Online Marketing|0 Comments

Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]

25 02, 2022

Digital Marketing Reaches More and More Local Communities

By |2022-02-25T02:25:41+00:00February 25th, 2022|Online Marketing|0 Comments

Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]

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