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1 03, 2019

Let Your Social Media Consultant Clean the “Toilet of the Internet”

By |2019-03-01T00:55:34+00:00March 1st, 2019|Online Marketing|0 Comments

The role of “social media consultant” probably strikes the average reader as describing something uncontroversial. There is a truly abundant demand for professional outreach on social media, and there’s no inherently negative consequences of filling that role. But it bears mentioning that the social media consultant chooses to freely enter [...]

14 12, 2018

In Social Media Marketing, Examine All Metrics

By |2018-12-14T02:31:53+00:00December 14th, 2018|Online Marketing|0 Comments

Whether you’re handling the task in-house or relying on a social media marketing agency, there are a number of social media metrics that are important to gauging the success of your campaign and measuring your return on investment. A recent article at Business2Community examines eight of these metrics in terms [...]

28 09, 2018

Internet Marketing is More Valuable than Statistics Suggest

By |2018-09-28T00:42:05+00:00September 28th, 2018|Online Marketing|0 Comments

Last week, an article appeared at Marketing Land that really showcased the value of internet marketing in today’s business landscape. The article explained that according to the latest statistics, digital advertising now accounts for more than half of all advertising sales throughout the United States. This goes to show that [...]

26 07, 2018

“Social Listening” Before Digital Marketing

By |2019-01-18T18:50:34+00:00July 26th, 2018|Online Marketing|0 Comments recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]

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