For a long time now, the prevailing philosophy of web design across much of the internet has been focused on minimalism. The trend has been challenged somewhat in recent years, but most up-to-date websites still feature a streamlined appearance, often accompanied by a single-page, infinite scroll interface. Unique little accoutrements [...]
Is digital marketing just a part of a company's marketing department, or is it its own separate thing? Gymshark, an emerging activewear brand, issued a press release on Friday announcing the appointment of its first “chief digital officer.” It was a standard-fare release n many ways, but was noteworthy for [...]
There has been a recent outpouring of articles in digital marketing trade publications and websites which discuss the future of the industry in the context of new tools made available by artificial intelligence. But it bears mentioning that in many cases, the tools referenced in those articles are not really [...]
Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]
In one of the latest signs that social media marketing has become the centerpiece of many companies’ overall marketing strategies, it was recently reported that Peleton had hired Leslie Berland as its new chief marketing officer. Berland formerly held the same position at Twitter, where she also served as “head [...]
Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]
Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Internet marketing strategies can easily grow stagnant if they are not reexamined and upgraded on a fairly regular basis. This is something that a company or its internet marketing partners can do at any time, but the New Year represents a natural milestone that motivates some people to make substantial [...]
Digital marketing should always be revitalized ahead of a period when engagement and sales are expected to increase. For countless retailers, both online and off, the Christmas shopping season is the prime example of such a period. Forward-thinking companies designed a holiday-specific digital marketing strategy weeks if not months in [...]
