At first glance, this may not seem like a story that has particular implications for social media marketing. But it was reported last week that the creators of The Simpsons were planning to scrub a certain episode from all of their distribution platforms – both physical media and streaming services. [...]
In the world of business, there are two types of companies: those that protect their customers and those that don’t. In many ways, keeping your clients safe is a matter of common sense. But in others, it’s the law. If your customers can’t trust you to protect their personal [...]
The role of “social media consultant” probably strikes the average reader as describing something uncontroversial. There is a truly abundant demand for professional outreach on social media, and there’s no inherently negative consequences of filling that role. But it bears mentioning that the social media consultant chooses to freely enter [...]
E-commerce entrepreneurs are familiar with the importance of building a strong customer base. After all, without a customer base, there is no business. And with giants like Amazon in the market, it can be difficult to attract customers and keep them coming back. Nonetheless, there are some things you [...]
Amazon has just given app development companies a unique tool for providing material rewards to loyal users of a client’s product or service. The system has already proven effective in trial runs, with users being two to three times more likely to complete specified actions when rewards were offered through [...]
Web development is an ongoing adventure for relatively small sites as well as massively popular social media platforms. That being the case, recent news about a forthcoming redesign for Twitter got us thinking about both the opportunities and the perils associated with web development that changes the look or feel [...]
You’ve paid your dues and made it through that dreaded first year in business, and now you’re ready to take your business into a more profitable space. And while what you’re doing works for where you are, you’ll need to make some changes to continue moving in an upward [...]
The technology tradeshow CES 2019 was this past week, and it surely brought a wealth of ideas, inspiration, and collaborative opportunities to established players and aspiring upstarts in fields like mobile app development and smart technology. But nearly lost among the fawning admiration for anything deemed to be cutting edge [...]
With just days left on the 2018 calendar, we would like to wish a very happy New Year to readers of this blog. We hope everyone has the best of luck with any and all New Year’s resolutions, although we’ve come to realize that local clients of our Charlotte internet [...]
Whether you’re handling the task in-house or relying on a social media marketing agency, there are a number of social media metrics that are important to gauging the success of your campaign and measuring your return on investment. A recent article at Business2Community examines eight of these metrics in terms [...]
