One of the reasons why social media marketing services are so important to the success of a modern marketing campaign is because social media, by its very nature, is a harsh mistress. There is no shortage of examples to cite in support of that claim. One recent story that caught [...]
This week, a thread was started at Reddit which reaches out to SEO service providers and all sort of people who have used an SEO company for their own site. It apparently seeks to get a full account of the worst practices within that industry, either so past clients can [...]
When contemplating an internet marketing strategy, it should be obvious that social media needs to be a part of it. But while this is a fact that most site owners and all online marketing experts are likely to take for granted, it’s not quite as certain that they will understand [...]
On Friday, a blog post at the tutorial website Envato Tuts+ introduced readers to the concept of “gamification” in website and mobile app development. The concept itself is likely familiar to you, even though the term may not be. It refers to integrating achievements or milestones into an app development [...]
There are a near-infinite number of would-be case studies in social media marketing, which could be discussed on a blog like this one. Each one has the potential to illustrate concrete strategies and principles that could be applied by a social media agency or internet marketing firm. Sometimes it is [...]
Search engine optimization is a more complex process than some website owners might realize. There are various nuances involved in providing an effective SEO service, which involves careful writing as well as elements of coding and the placement of relevant content both on site and elsewhere around the web. Leaving [...]
Any given town can be expected to have both positive and negative aspects of its public image. In fact, this is also true of any given brand. There are lessons to be learned from that simple truth, and we would like briefly examine them as they apply to Charlotte, NC [...]
Forbes recently published an article that may be helpful to anyone who is planning to embark upon or expand an internet marketing campaign. Relying on informal polling of sales and account management professionals, it sought to identify the five main errors that novice site owners fall victim to when they [...]
When you are looking for a platform upon which to build your personal website or the site for your business, there’s a good chance that you’ll settle upon WordPress. A recent article at Code Condo pointed out that it is estimated that more than a quarter of all websites in [...]
On Thursday, CIO published a list of 12 web design mistakes “that can hurt your online business.” The article begins by noting that in this day and age, virtually anyone can utilize user-friendly tools in order to be their own web designer. But, the article adds, “that doesn’t mean everybody [...]
