When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
If your North Carolina business took a hard pivot from multi-faceted to mostly digital marketing because of the pandemic, you may soon be able to consider going back to normal. While the pandemic is still far from over, North Carolina is planning to open up vaccine distribution to all adults [...]
Running a successful business means knowing when to hire help. As tempting as it is to do everything yourself, no single person has the time—or expertise—to tackle all of their essential business tasks on their own! Hiring freelance workers is a fantastic way to acquire the talent your business [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
The role of web design used to be pretty strictly one-directional. You created a website to convey information to an audience that arrived there looking for something specific. If they were interested in following up, those visitors might look for a “contact us” page and send an e-mail, but in [...]
LLC stands for Limited Liability Company, and it is used as a legal structure to protect business owners from debt or liabilities that arise from the company. An LLC is ideal as they prevent you from paying extra taxes and enduring hefty paperwork that a corporation route would entail. [...]
An SEO company should obviously have a solid grasp on basic web design and content creation. Those are the main features of your website that will help search engines to recognize it as a high-quality, authoritative source on topics related to certain keywords. But of course, the work of an [...]
As of this writing, we’re one week into the New Year, and there are still questions about the changes that 2021 might create in areas as diverse as public health, politics, and digital marketing. Of course we recognize that one of these things is not like the other, but we [...]
