Facebook, Twitter, and the other giants of social media are still in the midst of a period of transition following all the fallout from scandals related to election meddling. It remains a challenge for web marketing firms in the US to understand how the ongoing changes will affect social media [...]
Before a client enters into a partnership with a local web design company, it’s important for them to realize that such a partnership will ideally be a longstanding one. At a glance, it might seem like web design is a one-and-done sort of proposition, and that once your site launches [...]
On Thursday, InfoWorld published an article that may be of interest to any company that is considering partnership with a company that provides app development services. The article explores the notion of in-house app development, and specifically app development by employees who have little to no actual experience with coding. [...]
Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]
In a recent article at Marketing Profs, Lorel Wilhelm-Volpi raised the interesting topic of early adoption in the social media landscape. What she described was a sort of dream scenario for social marketing, in which a company or individual secures a foothold on an emerging platform before it has become [...]
An unscrupulous SEO company can exploit any sort of notoriety for short-term advantage. The beneficiary of those efforts doesn’t even need to be the company or individual who earned the notoriety in the first place. Such black-hat SEO can harm the site that is being exploited, and even the site [...]
If you have an ongoing relationship with a WordPress development company, there’s a good chance that that relationship will soon be changing or at least undergoing a sort of reevaluation. This is because WordPress is just on the verge of premiering a new version: WordPress 5.0. And this means that [...]
When you seek out the services of an internet marketing company, chances are that you’re looking for someone to manage social media activity, search engine optimization, and an ad campaign on Google or other major platforms. What you might not be thinking of is e-mail marketing, a form of direct [...]
Over the past few months, Facebook has increasingly come under fire following revelations about the extent to which user data and on-site interactions had been exploited and manipulated, particularly in the run-up to the 2016 presidential elections. Being a Charlotte, NC internet marketing company, we feel only barely insulted from [...]
If you’re reading this article soon after its posting, allow me to wish you a Happy New Year. May the future look bright and may all your resolutions be successful, particularly those that involve web development, internet marketing, and generally driving more of the right type of traffic to whatever [...]
