Each internet marketing company faces competition from an ever-increasing number of new and established players in the industry. That can make it difficult for the agencies themselves to develop an initial client base. It can also make it difficult for clients who would be well-served by those agencies to actually [...]
Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Last month, the president of the United States got into a fight with his favorite social media platform. The fallout could have consequences for social media marketing. After Donald Trump made a spurious claim about mail-in voting being prone to fraud, Twitter moved to fact-check it by providing a link [...]
You may already be familiar with the many benefits of hiring a freelancer or independent contractor to assist your business during the COVID-19 lockdown, but did you know you can hire freelancers to complete tasks outside of ordinary gigs like writing, accounting, bookkeeping, and graphic design? That’s right — [...]
Voice search optimization is a growing part of the SEO industry. And that growth trend is certain to continue over the long term. But right now, the short-term trends are a little harder to understand. Voice search optimization becomes more sophisticated as voice activation features become more popular. Ordinarily, that [...]
Some web design projects suddenly became more vital when states like North Carolina went under lockdown because of the coronavirus pandemic. Others hadn’t been especially important in the first place, but were easy to put on the back burner before commerce and social activity was largely put on pause. For [...]
Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]
Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
The explosion of the gig economy makes it easier for people to become small business owners. Armed with a website and a few of the right business tools, nearly everyone has the opportunity to enjoy the freedom of working for yourself. Our tips will help you get started in [...]
