Digital marketing for a brick-and-mortar business is usually built around a company website. It’s as advisable today to maintain such a website as it ever was, but in light of the modern diversity of online infrastructure, it is not strictly necessary. Many business get by with digital marketing strategies that [...]
Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]
Web design consists of a small number of top-line features that get most of the attention from both site owners and everyday visitors, plus a large number of features that are potential impactful despite being fairly easy to overlook. Typography is one of the items in the latter category, and [...]
A plagiarism checker is something you might have heard students or teachers talk about. Since plagiarism is a challenge in academics mostly. However, it has also become a common and growing problem in the online world. Since laziness and unoriginality are common traits, these plagiarized contents are becoming a [...]
Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]
Web design firms are not hard to come by in regions like Charlotte, North Carolina, where there is a bustling tech industry. For people in those regions who want to establish new partnerships with web design firms, it can be a sort of embarrassment of riches. It’s easy to find [...]
SEO strategies are vitally important to digital marketing, but they tend to get less discussion these days because it’s no longer considered practical to achieve optimization by “gaming the system.” With search algorithms being as sophisticated as they are today, it’s generally understood that the main thing they pick up [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Internet marketing strategies can easily grow stagnant if they are not reexamined and upgraded on a fairly regular basis. This is something that a company or its internet marketing partners can do at any time, but the New Year represents a natural milestone that motivates some people to make substantial [...]
Digital marketing should always be revitalized ahead of a period when engagement and sales are expected to increase. For countless retailers, both online and off, the Christmas shopping season is the prime example of such a period. Forward-thinking companies designed a holiday-specific digital marketing strategy weeks if not months in [...]
