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26 07, 2018

“Social Listening” Before Digital Marketing

By |2018-07-26T23:10:22+00:00July 26th, 2018|Online Marketing|0 Comments

Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]

10 05, 2018

Facebook Scandals Likely to Impact Internet Marketing

By |2018-06-20T17:40:00+00:00May 10th, 2018|Online Marketing|0 Comments

Over the past few months, Facebook has increasingly come under fire following revelations about the extent to which user data and on-site interactions had been exploited and manipulated, particularly in the run-up to the 2016 presidential elections. Being a Charlotte, NC internet marketing company, we feel only barely insulted from [...]

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