When it comes to technology, your small business can’t afford to lag behind. Unfortunately, it can feel as though the best digital age advancements are only within reach of those with a corporate-sized bank account. Fortunately, this is not the case, and there are many services that will boost [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
There are a lot of ways for marketing companies to grab the attention of consumers. They might strive to associate client brands with eye-catching artwork or to convey something meaningful about them through humor. Marketing companies can go for the heart with socially relevant or personally sympathetic advertising. They can [...]
Search Engine Journal recently published an article whose lead encourages you to envision SEO services as the pathway to life-altering business outcomes. It purports to tell you how SEO content audits have helped “multimillion-dollar companies” to become the powerhouses they are today. Of course, SEO is a small piece of [...]
One thing that you must understand about any good web design company is that its most important work is often invisible. This may seem counter-intuitive. After all, the whole point of developing a website for your company or yourself is to influence the first visual and information impressions that people [...]
In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
Should a social media marketing agency care about the profitability of the platform it uses? This is a very relevant question in the wake of recent efforts by Twitter to raise its profile and continue bolstering its stock price. Shares rose 13 percent this past Tuesday, according to Reuters, [...]
As a Charlotte marketing agency, we don’t just do business within North Carolina, but we do recognize that local relationships are fundamental, even when the relevant work is mostly done online. We’ve provided web services for clients all across the country and even outside the United States, but we’re unlikely [...]
Over the past few years, an increasing number of people have moved away from traditional employment in favor of gig-based work. These freelancers and gig-workers often work remotely, with flexible schedules and varying opportunities to earn money. Success in the gig economy, however, requires a little more than simply [...]
As we’ve noted before on this blog, a digital marketing campaign often starts with a company’s web developer. And by extension, a mobile marketing campaign should often begin with well-tailored mobile web design. Broader practices should be built upon design principles that keep your specific target audience in mind. And [...]
