There has been a recent outpouring of articles in digital marketing trade publications and websites which discuss the future of the industry in the context of new tools made available by artificial intelligence. But it bears mentioning that in many cases, the tools referenced in those articles are not really [...]
Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Web design professionals routinely face decisions regarding not just how to update existing websites but also whether it is worth updating them at all. Many pages have simply fallen out of the internet over the years, for various reasons. Some have simply lost their hosting or been absorbed into larger [...]
Less than a year from now, web designers may have to accommodate new strictures regarding privacy and user access to different kinds of content, at least in California. Last September, the state adopted a new law called the California Age-Appropriate Design Code Act, which is set to go into effect [...]
Discussions about Artificial Intelligence have become quite pervasive in recent months. Naturally, many of those discussions have focused on the technology’s possible impact on various industries, especially those in the digital landscape. Additionally, many of the contributors to those discussions have been enthusiastically advising business owners and digital marketing professionals [...]
Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
There are quite a number of available tools for social media management these days. Many of them are sufficiently user-friendly that the owner of an emerging online business can get started with them after minimal training if they wish to handle their own social media marketing. Of course, as with [...]
You run a business, which means you understand how crucial it is to capture the attention of busy consumers. You also know how challenging it is to convert those consumers into loyal customers! It requires you to be competent in marketing your business and providing the best customer service [...]
If you’ve been seeing success with your business and are now ready to take it to the next level, there are a few important considerations to keep in mind before you take that leap. Read on for helpful tips and tricks to ensure your business expansion is as successful [...]
