SEO campaigns need to be routinely reevaluated, and for a variety of reasons. One of those reasons is because of the updates that are occasionally announced to the Google search algorithm. But you shouldn’t take this to mean more than it does. That algorithm almost never changes in a ways [...]
The website UX Planet recently took an interesting dive into web design psychology by examining the layout and user interface for OnlyFans. The same author previously published similar articles regarding TikTok and Tinder, and it’s safe to say that someone with substantial industry experience could do the same basic thing [...]
If your local SEO company offers a comprehensive selection of web services, it may even be able to help you leverage the power of online video as part of your web marketing strategy. Remarkably, only about nine percent of small businesses are active on YouTube. This figure has grown much [...]
Template-based, do-it-yourself web design is increasingly accessible, but custom web design still offers benefits that its simpler alternative does not. As the name suggests, one of those benefits is customization – not just for yourself but for the visitor. And not just for the visitor as an individual, but also [...]
When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
If your North Carolina business took a hard pivot from multi-faceted to mostly digital marketing because of the pandemic, you may soon be able to consider going back to normal. While the pandemic is still far from over, North Carolina is planning to open up vaccine distribution to all adults [...]
Running a successful business means knowing when to hire help. As tempting as it is to do everything yourself, no single person has the time—or expertise—to tackle all of their essential business tasks on their own! Hiring freelance workers is a fantastic way to acquire the talent your business [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
