Is app development part of your business model or online marketing strategy? If so, it may represent an opportunity to acquire valuable information about your customers. But this comes with risks. Prudent data-mining can dramatically improve user experience and help you to better serve customers’ needs. But when app development [...]
No matter how well you think you’ve got your cybersecurity under control, there are always people looking to get your information. And as they say, if there’s a will, there’s most certainly a way. Sometimes, a data breach cannot be helped. However, when it happens, it’s what your business [...]
In a recent article, Business2Community offered some pretty obvious advice to social media marketing professionals: Don’t be boring. It’s one of those topics that seems like it should go without saying, until you realize the devil is in the details. Most anyone who sets out to create a social media [...]
Web design elements become more divisive the longer they stick around. This has become steadily clearer as we have watched numerous re-designs of familiar, well-trafficked sites and social media platforms. Recently, Twitter changed the look and feel of its web designer for all desktop users. It’s not the first time [...]
When it comes to technology, your small business can’t afford to lag behind. Unfortunately, it can feel as though the best digital age advancements are only within reach of those with a corporate-sized bank account. Fortunately, this is not the case, and there are many services that will boost [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
There are a lot of ways for marketing companies to grab the attention of consumers. They might strive to associate client brands with eye-catching artwork or to convey something meaningful about them through humor. Marketing companies can go for the heart with socially relevant or personally sympathetic advertising. They can [...]
Search Engine Journal recently published an article whose lead encourages you to envision SEO services as the pathway to life-altering business outcomes. It purports to tell you how SEO content audits have helped “multimillion-dollar companies” to become the powerhouses they are today. Of course, SEO is a small piece of [...]
One thing that you must understand about any good web design company is that its most important work is often invisible. This may seem counter-intuitive. After all, the whole point of developing a website for your company or yourself is to influence the first visual and information impressions that people [...]
In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
