If mobile apps are part of your marketing strategy, there is recent news that may be quite significant to your Android app developer. As TechCrunch reported on Wednesday, Google has rolled out a number of new tools and features for Android app developers. Particularly prominent among these are features that [...]
It can be very interesting to read about conflicts and disagreements between a client company and a local SEO service provider. Such anecdotes may help other clients and contractors to anticipate similar conflicts, or it may even allow them to resolve misconceptions or clarify their own goals before they ever [...]
A recent post at Business 2 Community offers website owners four recommendations for how to “ensure effective web development.” The article implicitly makes an important point at its outset: When looking for a web design company, a person shouldn’t just be looking for someone to provide a quick service and [...]
Last week, an article appeared at Marketing Land that really showcased the value of internet marketing in today’s business landscape. The article explained that according to the latest statistics, digital advertising now accounts for more than half of all advertising sales throughout the United States. This goes to show that [...]
Facebook, Twitter, and the other giants of social media are still in the midst of a period of transition following all the fallout from scandals related to election meddling. It remains a challenge for web marketing firms in the US to understand how the ongoing changes will affect social media [...]
Before a client enters into a partnership with a local web design company, it’s important for them to realize that such a partnership will ideally be a longstanding one. At a glance, it might seem like web design is a one-and-done sort of proposition, and that once your site launches [...]
On Thursday, InfoWorld published an article that may be of interest to any company that is considering partnership with a company that provides app development services. The article explores the notion of in-house app development, and specifically app development by employees who have little to no actual experience with coding. [...]
Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]
In a recent article at Marketing Profs, Lorel Wilhelm-Volpi raised the interesting topic of early adoption in the social media landscape. What she described was a sort of dream scenario for social marketing, in which a company or individual secures a foothold on an emerging platform before it has become [...]
An unscrupulous SEO company can exploit any sort of notoriety for short-term advantage. The beneficiary of those efforts doesn’t even need to be the company or individual who earned the notoriety in the first place. Such black-hat SEO can harm the site that is being exploited, and even the site [...]
