One thing that you must understand about any good web design company is that its most important work is often invisible. This may seem counter-intuitive. After all, the whole point of developing a website for your company or yourself is to influence the first visual and information impressions that people [...]
In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
Should a social media marketing agency care about the profitability of the platform it uses? This is a very relevant question in the wake of recent efforts by Twitter to raise its profile and continue bolstering its stock price. Shares rose 13 percent this past Tuesday, according to Reuters, [...]
As a Charlotte marketing agency, we don’t just do business within North Carolina, but we do recognize that local relationships are fundamental, even when the relevant work is mostly done online. We’ve provided web services for clients all across the country and even outside the United States, but we’re unlikely [...]
Over the past few years, an increasing number of people have moved away from traditional employment in favor of gig-based work. These freelancers and gig-workers often work remotely, with flexible schedules and varying opportunities to earn money. Success in the gig economy, however, requires a little more than simply showing [...]
As we’ve noted before on this blog, a digital marketing campaign often starts with a company’s web developer. And by extension, a mobile marketing campaign should often begin with well-tailored mobile web design. Broader practices should be built upon design principles that keep your specific target audience in mind. And [...]
At first glance, this may not seem like a story that has particular implications for social media marketing. But it was reported last week that the creators of The Simpsons were planning to scrub a certain episode from all of their distribution platforms – both physical media and streaming services. [...]
In the world of business, there are two types of companies: those that protect their customers and those that don’t. In many ways, keeping your clients safe is a matter of common sense. But in others, it’s the law. If your customers can’t trust you to protect their personal [...]
The role of “social media consultant” probably strikes the average reader as describing something uncontroversial. There is a truly abundant demand for professional outreach on social media, and there’s no inherently negative consequences of filling that role. But it bears mentioning that the social media consultant chooses to freely enter [...]
E-commerce entrepreneurs are familiar with the importance of building a strong customer base. After all, without a customer base, there is no business. And with giants like Amazon in the market, it can be difficult to attract customers and keep them coming back. Nonetheless, there are some things you [...]
