Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
Social media and business don’t always go hand-in-hand. That’s obviously unfortunate, because social media is such an indelible part of a modern marketing strategy. If you’re lucky, you’ll never confront direct contradictions between your business interests and your social media strategy. But the larger your presence becomes – both online [...]
Social media marketing companies have their work cut out for them when it comes to making their clients look trustworthy. This isn’t a commentary on the nature of e-commerce websites. It’s a commentary on the platforms on which social media companies must operate. As we’ve pointed out before, there’s an [...]
Is app development part of your business model or online marketing strategy? If so, it may represent an opportunity to acquire valuable information about your customers. But this comes with risks. Prudent data-mining can dramatically improve user experience and help you to better serve customers’ needs. But when app development [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
As a Charlotte marketing agency, we don’t just do business within North Carolina, but we do recognize that local relationships are fundamental, even when the relevant work is mostly done online. We’ve provided web services for clients all across the country and even outside the United States, but we’re unlikely [...]
At first glance, this may not seem like a story that has particular implications for social media marketing. But it was reported last week that the creators of The Simpsons were planning to scrub a certain episode from all of their distribution platforms – both physical media and streaming services. [...]
The role of “social media consultant” probably strikes the average reader as describing something uncontroversial. There is a truly abundant demand for professional outreach on social media, and there’s no inherently negative consequences of filling that role. But it bears mentioning that the social media consultant chooses to freely enter [...]
If mobile apps are part of your marketing strategy, there is recent news that may be quite significant to your Android app developer. As TechCrunch reported on Wednesday, Google has rolled out a number of new tools and features for Android app developers. Particularly prominent among these are features that [...]
