The field of digital marketing has not been immune to all the recent talk about the potential implementation of far-reaching tariffs when President-elect Donald Trump takes office in the United States in January. While financial penalties on foreign imports obviously have little direct impact on fully remote and service-based industries [...]
Social media marketers have been faced with new incentive to reevaluate where to direct their messages in recent days. In light of the US presidential election and concurrent changes to the user interface and terms of service for Elon Musk’s X, there has reportedly been a mass exodus from the [...]
Web development thrives on taking advantage of the most cutting-edge digital technologies. But sometimes the cutting edge is not as sharp as it appears at first glance. Large language models, or so-called A.I., have been touted as the next big thing and a quantum leap forward for web development and [...]
Digital marketers have been wringing their hands over the pending loss of third-party cookies for about two years now. Google recently announced that it was delaying plans to block them from its Chrome web browser until sometime in 2025, but it seems virtually inevitable that those plans will proceed at [...]
Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
Social media marketing has always been somewhat fraught with uncertainty regarding which platforms, communities, and strategies might be the best fit for a given product or service. This uncertainty has only grown in recent years, and will likely continue to do so for the foreseeable future, as the entire landscape [...]
Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Online advertising, like most other expenditures, is becoming more of a demanding investment under the conditions created by the lingering pandemic. Mainstream media has been full of discussions about the increasing cost of various material goods, but if you look to trade publications and industry websites you’ll find data to [...]
Advertising partners are a refreshingly personal alternative to a marketing strategy that relies primarily on computer algorithms. If you’re frustrated with those sorts of strategies as someone who does business online, rest assured that consumers probably started getting sick of them before you did. We’ve previously discussed the growing backlash [...]
