Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
Social media marketing has always been somewhat fraught with uncertainty regarding which platforms, communities, and strategies might be the best fit for a given product or service. This uncertainty has only grown in recent years, and will likely continue to do so for the foreseeable future, as the entire landscape [...]
Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Online advertising, like most other expenditures, is becoming more of a demanding investment under the conditions created by the lingering pandemic. Mainstream media has been full of discussions about the increasing cost of various material goods, but if you look to trade publications and industry websites you’ll find data to [...]
Advertising partners are a refreshingly personal alternative to a marketing strategy that relies primarily on computer algorithms. If you’re frustrated with those sorts of strategies as someone who does business online, rest assured that consumers probably started getting sick of them before you did. We’ve previously discussed the growing backlash [...]
Social media platforms have been getting more acrimonious for a very long time. This has arguably had a damaging effect on social cohesion, individual psychology, and on a different note, marketing opportunities. It’s an unfortunate fact for web service providers that one of the costs of doing business today is [...]
Template-based, do-it-yourself web design is increasingly accessible, but custom web design still offers benefits that its simpler alternative does not. As the name suggests, one of those benefits is customization – not just for yourself but for the visitor. And not just for the visitor as an individual, but also [...]
When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
If your North Carolina business took a hard pivot from multi-faceted to mostly digital marketing because of the pandemic, you may soon be able to consider going back to normal. While the pandemic is still far from over, North Carolina is planning to open up vaccine distribution to all adults [...]
