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26 11, 2020

Social Media Management as a PR Fail Safe

By |2020-11-26T23:03:47+00:00November 26th, 2020|Online Marketing|0 Comments

Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]

10 07, 2020

Facebook Advertising Boycott Creates PR Challenge

By |2020-07-10T01:21:27+00:00July 10th, 2020|Online Marketing|0 Comments

Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]

26 06, 2020

Video Content Options for Digital Marketing

By |2020-06-26T04:31:03+00:00June 26th, 2020|Online Marketing|0 Comments

Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]

24 04, 2020

Social Media Marketing Services Preserve Connections During Isolation

By |2020-04-24T05:19:01+00:00April 24th, 2020|Online Marketing|0 Comments

Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]

29 11, 2019

Social Media and Business Ethics

By |2019-11-29T21:13:27+00:00November 29th, 2019|Online Marketing|0 Comments

Social media and business don’t always go hand-in-hand. That’s obviously unfortunate, because social media is such an indelible part of a modern marketing strategy. If you’re lucky, you’ll never confront direct contradictions between your business interests and your social media strategy. But the larger your presence becomes – both online [...]