Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
The role of web design used to be pretty strictly one-directional. You created a website to convey information to an audience that arrived there looking for something specific. If they were interested in following up, those visitors might look for a “contact us” page and send an e-mail, but in [...]
As of this writing, we’re one week into the New Year, and there are still questions about the changes that 2021 might create in areas as diverse as public health, politics, and digital marketing. Of course we recognize that one of these things is not like the other, but we [...]
If you’re in your 30s or older, you probably remember when “viral marketing” was a brand new buzzword, and something that every company was working to master. You probably also find that it doesn’t sound cool anymore, even if you can’t identify the exact moment when it started to seem [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Unfortunately, the novel coronavirus remains a major issue for Charlotte and the rest of North Carolina. The state’s Department of Health and Human Services just recorded its third-highest daily increase in cases – the most since July 18. Even more unfortunately, some of the outbreaks around Charlotte have been linked [...]
Social marketing is still being threatened by a sort of minefield of public controversy. This is a topic we’ve attempted to address before. But we’ve tried to do so without taking too rigid a position on the future of the industry in general, or any of the major platforms [...]
Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]
