There has been a recent outpouring of articles in digital marketing trade publications and websites which discuss the future of the industry in the context of new tools made available by artificial intelligence. But it bears mentioning that in many cases, the tools referenced in those articles are not really [...]
Digital marketing for a brick-and-mortar business is usually built around a company website. It’s as advisable today to maintain such a website as it ever was, but in light of the modern diversity of online infrastructure, it is not strictly necessary. Many business get by with digital marketing strategies that [...]
Amazon has just given app development companies a unique tool for providing material rewards to loyal users of a client’s product or service. The system has already proven effective in trial runs, with users being two to three times more likely to complete specified actions when rewards were offered through [...]
Earlier in February, Tech Target provided readers with an interesting case study, drawn from the Charlotte, North Carolina area, in how data analytics can function as a powerful tool for an internet marketing agency in Charlotte or throughout the world. The article featured input from Chris Zeppenfeld, the director of [...]
An article at The Next Web asks the provocative question, “Is web design dead?” Of course, it quickly answers “No,” but the fact that the question even comes up in web design discussions is very telling. It tells us exactly what the article went on to explain in its own [...]
