Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
The role of web design used to be pretty strictly one-directional. You created a website to convey information to an audience that arrived there looking for something specific. If they were interested in following up, those visitors might look for a “contact us” page and send an e-mail, but in [...]
LLC stands for Limited Liability Company, and it is used as a legal structure to protect business owners from debt or liabilities that arise from the company. An LLC is ideal as they prevent you from paying extra taxes and enduring hefty paperwork that a corporation route would entail. [...]
An SEO company should obviously have a solid grasp on basic web design and content creation. Those are the main features of your website that will help search engines to recognize it as a high-quality, authoritative source on topics related to certain keywords. But of course, the work of an [...]
As of this writing, we’re one week into the New Year, and there are still questions about the changes that 2021 might create in areas as diverse as public health, politics, and digital marketing. Of course we recognize that one of these things is not like the other, but we [...]
When you run a business from home, you don’t have to worry about a daily commute or paying for office space and various other overhead costs. You can also enjoy more flexibility and freedom, which enables you to strike a better balance between your work and personal life. However, [...]
If your business suffers from serious web design issues, the consequence could stretch beyond the occasional lost conversion. It might be tempting to assume that mere functionality is sufficient and that anything else is just a bonus, but the fact is that if your site works but still annoys its [...]
If you’re in your 30s or older, you probably remember when “viral marketing” was a brand new buzzword, and something that every company was working to master. You probably also find that it doesn’t sound cool anymore, even if you can’t identify the exact moment when it started to seem [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
