Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
TikTok marketing has been an increasingly common topic of discussion within the larger body of digital marketing literature. It recently featured in a very mainstream publication when Rolling Stone published a profile of a teenaged music artist who has adopted TikTok marketing as a major aspect of her strategy for [...]
Modern SEO analysis tools tend to give you sharp warnings when you try to use the same keyword more than once. Sometimes, your SEO analysis might even say you should change the focus keyword of one article because you used the same keyword in another article several weeks earlier. This [...]
Unfortunately, the novel coronavirus remains a major issue for Charlotte and the rest of North Carolina. The state’s Department of Health and Human Services just recorded its third-highest daily increase in cases – the most since July 18. Even more unfortunately, some of the outbreaks around Charlotte have been linked [...]
Social marketing is still being threatened by a sort of minefield of public controversy. This is a topic we’ve attempted to address before. But we’ve tried to do so without taking too rigid a position on the future of the industry in general, or any of the major platforms [...]
Have you put your business plans on hold since the world went into lockdown at the start of the COVID-19 pandemic? While it’s been a rough few months for small businesses, it might be time to finally move forward with your great idea. Not only does starting a business [...]
Forbes recently examined emerging opportunities for digital marketing with an article that focused on the future potential of virtual reality and augmented reality. The article looked at various industries that seem especially well-poised to take advantage of those technologies. And naturally, it pointed to some of the ways in which [...]
First there were boycotts of Facebook to challenge digital marketing on that platform. Now TikTok is under fire from an entirely different source, for entirely different reasons, and with even more dramatic potential consequences. The short video-sharing site is under fire in the US because President Trump has singled out [...]
Web design has long been an important means of conveying essential information about one’s business. But in recent years, and especially in the midst of the coronavirus pandemic, it has become increasingly important as a way of approximating in-person experience for one’s customers. Of course, many businesses have had to [...]
Each internet marketing company faces competition from an ever-increasing number of new and established players in the industry. That can make it difficult for the agencies themselves to develop an initial client base. It can also make it difficult for clients who would be well-served by those agencies to actually [...]
