When you run a business from home, you don’t have to worry about a daily commute or paying for office space and various other overhead costs. You can also enjoy more flexibility and freedom, which enables you to strike a better balance between your work and personal life.

However, starting a home-based business is still hard work, and it comes with a bevy of challenges, not the least of which includes navigating distractions while staying productive. That’s why it’s so important to start off on the right foot as you prepare to launch your home-based business. From establishing a workspace to working with a digital marketing agency like One Brick Tech, here are some practical ways you can do just that:

Set Up Space

First of all, every business needs space. Whether you’re running a company that requires you to keep a physical inventory or you primarily work from a computer, you need an office that allows you to work productively. Try to set up in a room or area with access to sunlight, and make sure it separates you from other areas of your home to help avoid distractions.

Once you have your office together, you’ll want to keep it as clean as possible. This goes for the rest of your home as well. Clutter and mess can cause lots of stress and negative energy in your living environment, which can ultimately harm your business. Regularly organizing, cleaning (including doors and windows), and smudging can help you maintain a calm, positive atmosphere that boosts focus and productivity.

Invest in Equipment and Tools

Along with appropriate office space, you’ll need the right equipment and tools, which will depend on what kind of business you run. Generally speaking, if you do any kind of office work, you’ll need a quality desk, an ergonomic chair, and a laptop or desktop computer. If you work with remote team members, it’s essential to have communication, collaboration, and project management tools. And whether you have a team or work alone, you may want to consider other tools, such as accounting and productivity software.

Fine-Tune Your Strategy

Before getting your home-based business up and running, go over the strategies of your business plan to see if any modifications need to be made. This includes anything to do with product development, employees, management, funding, financial projections, marketing, and so on. A lot can happen in the days leading up to a launch, so just make sure you have a clear vision for the first year, three years, and five years.

Prioritize Your Routine

Working from home is convenient. But it can also be harder to concentrate on the tasks at hand, especially when you have kids at home. Come up with a daily routine that works for you, and make sure your family respects the work hours you establish. To achieve a good balance between your work and personal life, however, you must also prioritize self-care and time with loved ones. When your work hours end, try your best to mentally clock out for the day and do things that help you relax and foster your most important relationships.

Hire an Expert

Finally, consider working with a professional service for your tech needs. Technology can do wonders for making many aspects of business more efficient, but knowing how to best implement it in your operations can be tricky. For example, by working with an agency like One Brick Tech, you can ensure your company makes the most of its digital marketing opportunities. Whether you need help with social media marketing, mobile app creation, and/or web design, hiring a professional can quickly prove worth the investment.

Starting and running a home-based business requires a lot of preparation, strategy, and hard work. Be sure to create a proper workspace, keep it clean, and get the equipment and tools needed for your daily tasks. Also, ensure that you have an up-to-date business plan, and establish a routine that allows you to be productive at work while enjoying your personal life. Lastly, consider hiring an expert to help you navigate tech and digital marketing.


Do you need top-notch digital marketing services for your small business? Contact One Brick Tech today through the form on our website or call 704-584-9033.