In our previous post, we asked about how a social media company might change its operations to accommodate changes to the platforms it uses. As we noted at the end of that article, it is a very broad question, with many sub-topics that are worthy of discussion. That post focused [...]
Should a social media marketing agency care about the profitability of the platform it uses? This is a very relevant question in the wake of recent efforts by Twitter to raise its profile and continue bolstering its stock price. Shares rose 13 percent this past Tuesday, according to Reuters, [...]
If mobile apps are part of your marketing strategy, there is recent news that may be quite significant to your Android app developer. As TechCrunch reported on Wednesday, Google has rolled out a number of new tools and features for Android app developers. Particularly prominent among these are features that [...]
Last week, an article appeared at Marketing Land that really showcased the value of internet marketing in today’s business landscape. The article explained that according to the latest statistics, digital advertising now accounts for more than half of all advertising sales throughout the United States. This goes to show that [...]
Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]
In a recent article at Marketing Profs, Lorel Wilhelm-Volpi raised the interesting topic of early adoption in the social media landscape. What she described was a sort of dream scenario for social marketing, in which a company or individual secures a foothold on an emerging platform before it has become [...]
When you seek out the services of an internet marketing company, chances are that you’re looking for someone to manage social media activity, search engine optimization, and an ad campaign on Google or other major platforms. What you might not be thinking of is e-mail marketing, a form of direct [...]
Over the past few months, Facebook has increasingly come under fire following revelations about the extent to which user data and on-site interactions had been exploited and manipulated, particularly in the run-up to the 2016 presidential elections. Being a Charlotte, NC internet marketing company, we feel only barely insulted from [...]
If you’re reading this article soon after its posting, allow me to wish you a Happy New Year. May the future look bright and may all your resolutions be successful, particularly those that involve web development, internet marketing, and generally driving more of the right type of traffic to whatever [...]
Have you heard the term “brutalism” used in the context of modern web design? In that context, it is a relatively new term, because it represents a relatively new trend for web design companies. A recent article by design professional Pascal Potvin described “brutalism” as a reaction to the established [...]
