Social media marketing has always been somewhat fraught with uncertainty regarding which platforms, communities, and strategies might be the best fit for a given product or service. This uncertainty has only grown in recent years, and will likely continue to do so for the foreseeable future, as the entire landscape [...]
SEO professionals are happy to give the appropriate and expected answers to questions about climate change and green energy. But to what extent have they actually considered their industry’s role and responsibilities when it comes to environmental issues? It’s difficult to say. In a recent article at Search Engine Land, [...]
There has been a recent outpouring of articles in digital marketing trade publications and websites which discuss the future of the industry in the context of new tools made available by artificial intelligence. But it bears mentioning that in many cases, the tools referenced in those articles are not really [...]
Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Less than a year from now, web designers may have to accommodate new strictures regarding privacy and user access to different kinds of content, at least in California. Last September, the state adopted a new law called the California Age-Appropriate Design Code Act, which is set to go into effect [...]
Discussions about Artificial Intelligence have become quite pervasive in recent months. Naturally, many of those discussions have focused on the technology’s possible impact on various industries, especially those in the digital landscape. Additionally, many of the contributors to those discussions have been enthusiastically advising business owners and digital marketing professionals [...]
From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]
Digital marketing companies are generally exhibiting the same trends as major tech firms, in terms of job cuts and strategic reorientations. Much of this is due to short-term changes brought on by the economic changes of the post-pandemic era. But it would be overly pessimistic to focus only on the [...]
