Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Less than a year from now, web designers may have to accommodate new strictures regarding privacy and user access to different kinds of content, at least in California. Last September, the state adopted a new law called the California Age-Appropriate Design Code Act, which is set to go into effect [...]
Discussions about Artificial Intelligence have become quite pervasive in recent months. Naturally, many of those discussions have focused on the technology’s possible impact on various industries, especially those in the digital landscape. Additionally, many of the contributors to those discussions have been enthusiastically advising business owners and digital marketing professionals [...]
From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]
Digital marketing companies are generally exhibiting the same trends as major tech firms, in terms of job cuts and strategic reorientations. Much of this is due to short-term changes brought on by the economic changes of the post-pandemic era. But it would be overly pessimistic to focus only on the [...]
In one of the latest signs that social media marketing has become the centerpiece of many companies’ overall marketing strategies, it was recently reported that Peleton had hired Leslie Berland as its new chief marketing officer. Berland formerly held the same position at Twitter, where she also served as “head [...]
Web design consists of a small number of top-line features that get most of the attention from both site owners and everyday visitors, plus a large number of features that are potential impactful despite being fairly easy to overlook. Typography is one of the items in the latter category, and [...]
Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]
