Digital marketing on an international scale has, of course, been a complicated endeavor for as long as it has been possible. But there are good reasons to believe that it is getting more complicated in the current historical moment, and that this trend will continue for the foreseeable future. This [...]
It isn’t easy to improve search rankings, but at least there’s no confusion about where you should be targeting your efforts. If you’ve been online for, say, 20 years, you might remember some other search engines that were competing with Google for a short time. But these days, Google is [...]
Forbes recently examined emerging opportunities for digital marketing with an article that focused on the future potential of virtual reality and augmented reality. The article looked at various industries that seem especially well-poised to take advantage of those technologies. And naturally, it pointed to some of the ways in which [...]
Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]
When contemplating an internet marketing strategy, it should be obvious that social media needs to be a part of it. But while this is a fact that most site owners and all online marketing experts are likely to take for granted, it’s not quite as certain that they will understand [...]
There are a near-infinite number of would-be case studies in social media marketing, which could be discussed on a blog like this one. Each one has the potential to illustrate concrete strategies and principles that could be applied by a social media agency or internet marketing firm. Sometimes it is [...]
On Friday, Search Engine Watch posted an article titled “11 tips on how to optimize Pinterest pins for SEO.” In addition to providing practical information on this particular topic, the article raises the issue of search engine optimization for social media accounts in general. Once you generalize from these observations [...]
We’ve mentioned this elsewhere in passing, but it is important enough to warrant its own topic. When considering whom to hire to handle your company’s web design, small business marketing solutions, and search engine optimization services, it is worthwhile to give special consideration to companies that can handle all these [...]
An article at The Next Web asks the provocative question, “Is web design dead?” Of course, it quickly answers “No,” but the fact that the question even comes up in web design discussions is very telling. It tells us exactly what the article went on to explain in its own [...]
