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26 06, 2020

Video Content Options for Digital Marketing

By |2020-06-26T04:31:03+00:00June 26th, 2020|Online Marketing|0 Comments

Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]

29 03, 2019

New Reflexive Design Challenges for a Web Developer

By |2019-03-29T00:35:51+00:00March 29th, 2019|Web Design|0 Comments

As we’ve noted before on this blog, a digital marketing campaign often starts with a company’s web developer. And by extension, a mobile marketing campaign should often begin with well-tailored mobile web design. Broader practices should be built upon design principles that keep your specific target audience in mind. And [...]

26 07, 2018

“Social Listening” Before Digital Marketing

By |2019-01-18T18:50:34+00:00July 26th, 2018|Online Marketing|0 Comments

Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]

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