Internet marketing strategies can easily grow stagnant if they are not reexamined and upgraded on a fairly regular basis. This is something that a company or its internet marketing partners can do at any time, but the New Year represents a natural milestone that motivates some people to make substantial [...]
If your local SEO company offers a comprehensive selection of web services, it may even be able to help you leverage the power of online video as part of your web marketing strategy. Remarkably, only about nine percent of small businesses are active on YouTube. This figure has grown much [...]
First there were boycotts of Facebook to challenge digital marketing on that platform. Now TikTok is under fire from an entirely different source, for entirely different reasons, and with even more dramatic potential consequences. The short video-sharing site is under fire in the US because President Trump has singled out [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Some web design projects suddenly became more vital when states like North Carolina went under lockdown because of the coronavirus pandemic. Others hadn’t been especially important in the first place, but were easy to put on the back burner before commerce and social activity was largely put on pause. For [...]
There are a lot of ways for marketing companies to grab the attention of consumers. They might strive to associate client brands with eye-catching artwork or to convey something meaningful about them through humor. Marketing companies can go for the heart with socially relevant or personally sympathetic advertising. They can [...]
As we’ve noted before on this blog, a digital marketing campaign often starts with a company’s web developer. And by extension, a mobile marketing campaign should often begin with well-tailored mobile web design. Broader practices should be built upon design principles that keep your specific target audience in mind. And [...]
Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]
