Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Less than a year from now, web designers may have to accommodate new strictures regarding privacy and user access to different kinds of content, at least in California. Last September, the state adopted a new law called the California Age-Appropriate Design Code Act, which is set to go into effect [...]
From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
There are quite a number of available tools for social media management these days. Many of them are sufficiently user-friendly that the owner of an emerging online business can get started with them after minimal training if they wish to handle their own social media marketing. Of course, as with [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
Template-based, do-it-yourself web design is increasingly accessible, but custom web design still offers benefits that its simpler alternative does not. As the name suggests, one of those benefits is customization – not just for yourself but for the visitor. And not just for the visitor as an individual, but also [...]
Voice search optimization is a growing part of the SEO industry. And that growth trend is certain to continue over the long term. But right now, the short-term trends are a little harder to understand. Voice search optimization becomes more sophisticated as voice activation features become more popular. Ordinarily, that [...]
At first glance, all social media marketing might seem roughly the same to you. But each major platform has distinct features and advantages. And it is worthwhile for you and your social media marketing professionals to discuss how each one can best be leveraged in support of your overall campaign. [...]
