SEO professionals are happy to give the appropriate and expected answers to questions about climate change and green energy. But to what extent have they actually considered their industry’s role and responsibilities when it comes to environmental issues? It’s difficult to say. In a recent article at Search Engine Land, [...]
Social media platforms have been getting more acrimonious for a very long time. This has arguably had a damaging effect on social cohesion, individual psychology, and on a different note, marketing opportunities. It’s an unfortunate fact for web service providers that one of the costs of doing business today is [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Social marketing is still being threatened by a sort of minefield of public controversy. This is a topic we’ve attempted to address before. But we’ve tried to do so without taking too rigid a position on the future of the industry in general, or any of the major platforms [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
At first glance, this may not seem like a story that has particular implications for social media marketing. But it was reported last week that the creators of The Simpsons were planning to scrub a certain episode from all of their distribution platforms – both physical media and streaming services. [...]
One of the reasons why social media marketing services are so important to the success of a modern marketing campaign is because social media, by its very nature, is a harsh mistress. There is no shortage of examples to cite in support of that claim. One recent story that caught [...]
