Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Internet marketing strategies can easily grow stagnant if they are not reexamined and upgraded on a fairly regular basis. This is something that a company or its internet marketing partners can do at any time, but the New Year represents a natural milestone that motivates some people to make substantial [...]
Digital marketing should always be revitalized ahead of a period when engagement and sales are expected to increase. For countless retailers, both online and off, the Christmas shopping season is the prime example of such a period. Forward-thinking companies designed a holiday-specific digital marketing strategy weeks if not months in [...]
Online advertising, like most other expenditures, is becoming more of a demanding investment under the conditions created by the lingering pandemic. Mainstream media has been full of discussions about the increasing cost of various material goods, but if you look to trade publications and industry websites you’ll find data to [...]
Advertising partners are a refreshingly personal alternative to a marketing strategy that relies primarily on computer algorithms. If you’re frustrated with those sorts of strategies as someone who does business online, rest assured that consumers probably started getting sick of them before you did. We’ve previously discussed the growing backlash [...]
It isn’t easy to improve search rankings, but at least there’s no confusion about where you should be targeting your efforts. If you’ve been online for, say, 20 years, you might remember some other search engines that were competing with Google for a short time. But these days, Google is [...]
Social media marketing presents unlimited potential for sharing branded messages with the public. This is especially true for companies with multiple departments and a substantial number of employees. Not only do those companies probably have a wealth of content to share, but they also have a potentially vast number of [...]
Social media marketing represents a way to develop a rapport with your target audience. But in order to develop a rapport you have to first start a conversation. Fortunately, growing numbers of consumers not only are capable of initiating conversations on social media, but actually prefer it to other forms [...]
Brand stories are an increasingly essential feature of online marketing strategies. You’ve probably noticed the prevalence of “stories” on various social media platforms, so it should come as no surprise that they represent a common way of engaging with online content for many different types of consumers. By turning some [...]
