Digital marketing for a brick-and-mortar business is usually built around a company website. It’s as advisable today to maintain such a website as it ever was, but in light of the modern diversity of online infrastructure, it is not strictly necessary. Many business get by with digital marketing strategies that [...]
SEO strategies are vitally important to digital marketing, but they tend to get less discussion these days because it’s no longer considered practical to achieve optimization by “gaming the system.” With search algorithms being as sophisticated as they are today, it’s generally understood that the main thing they pick up [...]
It isn’t easy to improve search rankings, but at least there’s no confusion about where you should be targeting your efforts. If you’ve been online for, say, 20 years, you might remember some other search engines that were competing with Google for a short time. But these days, Google is [...]
SEO campaigns need to be routinely reevaluated, and for a variety of reasons. One of those reasons is because of the updates that are occasionally announced to the Google search algorithm. But you shouldn’t take this to mean more than it does. That algorithm almost never changes in a ways [...]
When you are looking for a platform upon which to build your personal website or the site for your business, there’s a good chance that you’ll settle upon WordPress. A recent article at Code Condo pointed out that it is estimated that more than a quarter of all websites [...]
