A funny thing happened when we were considering potential web design and digital marketing topics to cover on this blog. Sifting through trade publications and our news feed, we noticed an article about how site owners can “build trust” with consumers via their web design. The recommendations and examples in [...]
As a marketing tool, custom app development is available to any business owner who is capable of identifying and hiring a competent developer. This is evident from the fact that company-specific apps are increasingly prevalent among businesses both large and small. They may be used directly for purchasing, as a [...]
Web development thrives on taking advantage of the most cutting-edge digital technologies. But sometimes the cutting edge is not as sharp as it appears at first glance. Large language models, or so-called A.I., have been touted as the next big thing and a quantum leap forward for web development and [...]
Social media marketers have found very fertile soil for their efforts on TikTok in recent years. But with last month’s passage of legislation mandating the sale of the company’s US operations by Chinese-headquartered ByteDance, the future of that platform – and its ads – is very much in doubt. So [...]
For a long time now, the prevailing philosophy of web design across much of the internet has been focused on minimalism. The trend has been challenged somewhat in recent years, but most up-to-date websites still feature a streamlined appearance, often accompanied by a single-page, infinite scroll interface. Unique little accoutrements [...]
Web design professionals routinely face decisions regarding not just how to update existing websites but also whether it is worth updating them at all. Many pages have simply fallen out of the internet over the years, for various reasons. Some have simply lost their hosting or been absorbed into larger [...]
SEO strategies are vitally important to digital marketing, but they tend to get less discussion these days because it’s no longer considered practical to achieve optimization by “gaming the system.” With search algorithms being as sophisticated as they are today, it’s generally understood that the main thing they pick up [...]
