Social media marketers have been faced with new incentive to reevaluate where to direct their messages in recent days. In light of the US presidential election and concurrent changes to the user interface and terms of service for Elon Musk’s X, there has reportedly been a mass exodus from the [...]
Digital marketing on an international scale has, of course, been a complicated endeavor for as long as it has been possible. But there are good reasons to believe that it is getting more complicated in the current historical moment, and that this trend will continue for the foreseeable future. This [...]
Social media marketing presents unlimited potential for sharing branded messages with the public. This is especially true for companies with multiple departments and a substantial number of employees. Not only do those companies probably have a wealth of content to share, but they also have a potentially vast number of [...]
There are a lot of ways for marketing companies to grab the attention of consumers. They might strive to associate client brands with eye-catching artwork or to convey something meaningful about them through humor. Marketing companies can go for the heart with socially relevant or personally sympathetic advertising. They can [...]
Should a social media marketing agency care about the profitability of the platform it uses? This is a very relevant question in the wake of recent efforts by Twitter to raise its profile and continue bolstering its stock price. Shares rose 13 percent this past Tuesday, according to Reuters, [...]
Web development is an ongoing adventure for relatively small sites as well as massively popular social media platforms. That being the case, recent news about a forthcoming redesign for Twitter got us thinking about both the opportunities and the perils associated with web development that changes the look or feel [...]
This week, a thread was started at Reddit which reaches out to SEO service providers and all sort of people who have used an SEO company for their own site. It apparently seeks to get a full account of the worst practices within that industry, either so past clients can [...]
