Social media marketers have found very fertile soil for their efforts on TikTok in recent years. But with last month’s passage of legislation mandating the sale of the company’s US operations by Chinese-headquartered ByteDance, the future of that platform – and its ads – is very much in doubt. So [...]
Social media marketing has always been somewhat fraught with uncertainty regarding which platforms, communities, and strategies might be the best fit for a given product or service. This uncertainty has only grown in recent years, and will likely continue to do so for the foreseeable future, as the entire landscape [...]
From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
In one of the latest signs that social media marketing has become the centerpiece of many companies’ overall marketing strategies, it was recently reported that Peleton had hired Leslie Berland as its new chief marketing officer. Berland formerly held the same position at Twitter, where she also served as “head [...]
Internet marketing strategies can easily grow stagnant if they are not reexamined and upgraded on a fairly regular basis. This is something that a company or its internet marketing partners can do at any time, but the New Year represents a natural milestone that motivates some people to make substantial [...]
TikTok marketing has been an increasingly common topic of discussion within the larger body of digital marketing literature. It recently featured in a very mainstream publication when Rolling Stone published a profile of a teenaged music artist who has adopted TikTok marketing as a major aspect of her strategy for [...]
First there were boycotts of Facebook to challenge digital marketing on that platform. Now TikTok is under fire from an entirely different source, for entirely different reasons, and with even more dramatic potential consequences. The short video-sharing site is under fire in the US because President Trump has singled out [...]
