If you’re in your 30s or older, you probably remember when “viral marketing” was a brand new buzzword, and something that every company was working to master. You probably also find that it doesn’t sound cool anymore, even if you can’t identify the exact moment when it started to seem [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
At first glance, all social media marketing might seem roughly the same to you. But each major platform has distinct features and advantages. And it is worthwhile for you and your social media marketing professionals to discuss how each one can best be leveraged in support of your overall campaign. [...]
Social media and business don’t always go hand-in-hand. That’s obviously unfortunate, because social media is such an indelible part of a modern marketing strategy. If you’re lucky, you’ll never confront direct contradictions between your business interests and your social media strategy. But the larger your presence becomes – both online [...]
Social media marketing companies have their work cut out for them when it comes to making their clients look trustworthy. This isn’t a commentary on the nature of e-commerce websites. It’s a commentary on the platforms on which social media companies must operate. As we’ve pointed out before, there’s an [...]
Is app development part of your business model or online marketing strategy? If so, it may represent an opportunity to acquire valuable information about your customers. But this comes with risks. Prudent data-mining can dramatically improve user experience and help you to better serve customers’ needs. But when app development [...]
In a recent article, Business2Community offered some pretty obvious advice to social media marketing professionals: Don’t be boring. It’s one of those topics that seems like it should go without saying, until you realize the devil is in the details. Most anyone who sets out to create a social media [...]
Web design elements become more divisive the longer they stick around. This has become steadily clearer as we have watched numerous re-designs of familiar, well-trafficked sites and social media platforms. Recently, Twitter changed the look and feel of its web designer for all desktop users. It’s not the first time [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
