Brand stories are an increasingly essential feature of online marketing strategies. You’ve probably noticed the prevalence of “stories” on various social media platforms, so it should come as no surprise that they represent a common way of engaging with online content for many different types of consumers. By turning some [...]
Social media platforms have been getting more acrimonious for a very long time. This has arguably had a damaging effect on social cohesion, individual psychology, and on a different note, marketing opportunities. It’s an unfortunate fact for web service providers that one of the costs of doing business today is [...]
When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
If you’re in your 30s or older, you probably remember when “viral marketing” was a brand new buzzword, and something that every company was working to master. You probably also find that it doesn’t sound cool anymore, even if you can’t identify the exact moment when it started to seem [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
At first glance, all social media marketing might seem roughly the same to you. But each major platform has distinct features and advantages. And it is worthwhile for you and your social media marketing professionals to discuss how each one can best be leveraged in support of your overall campaign. [...]
Social media and business don’t always go hand-in-hand. That’s obviously unfortunate, because social media is such an indelible part of a modern marketing strategy. If you’re lucky, you’ll never confront direct contradictions between your business interests and your social media strategy. But the larger your presence becomes – both online [...]
Social media marketing companies have their work cut out for them when it comes to making their clients look trustworthy. This isn’t a commentary on the nature of e-commerce websites. It’s a commentary on the platforms on which social media companies must operate. As we’ve pointed out before, there’s an [...]
