The field of digital marketing has not been immune to all the recent talk about the potential implementation of far-reaching tariffs when President-elect Donald Trump takes office in the United States in January. While financial penalties on foreign imports obviously have little direct impact on fully remote and service-based industries [...]
Social media marketers have been faced with new incentive to reevaluate where to direct their messages in recent days. In light of the US presidential election and concurrent changes to the user interface and terms of service for Elon Musk’s X, there has reportedly been a mass exodus from the [...]
Web development thrives on taking advantage of the most cutting-edge digital technologies. But sometimes the cutting edge is not as sharp as it appears at first glance. Large language models, or so-called A.I., have been touted as the next big thing and a quantum leap forward for web development and [...]
Social media marketers have found very fertile soil for their efforts on TikTok in recent years. But with last month’s passage of legislation mandating the sale of the company’s US operations by Chinese-headquartered ByteDance, the future of that platform – and its ads – is very much in doubt. So [...]
Social media marketing has always been fraught with uncertainty. For as long as there have been multiple, highly popular platforms, questions have swirled regarding which of them might provide the best long-term opportunities for brand promotion. It’s something we’ve discussed in many previous social media marketing blog posts, with an [...]
Digital marketing for a brick-and-mortar business is usually built around a company website. It’s as advisable today to maintain such a website as it ever was, but in light of the modern diversity of online infrastructure, it is not strictly necessary. Many business get by with digital marketing strategies that [...]
Digital marketing is often thought of as being global in reach, by default. Most people’s conception of the internet is a place without borders, wherein it’s nearly impossible to know someone’s national identity, much less their specific location, during a spontaneous encounter on social media. For some, this makes the [...]
Advertising partners are a refreshingly personal alternative to a marketing strategy that relies primarily on computer algorithms. If you’re frustrated with those sorts of strategies as someone who does business online, rest assured that consumers probably started getting sick of them before you did. We’ve previously discussed the growing backlash [...]
Social media marketing presents unlimited potential for sharing branded messages with the public. This is especially true for companies with multiple departments and a substantial number of employees. Not only do those companies probably have a wealth of content to share, but they also have a potentially vast number of [...]
Social media marketing represents a way to develop a rapport with your target audience. But in order to develop a rapport you have to first start a conversation. Fortunately, growing numbers of consumers not only are capable of initiating conversations on social media, but actually prefer it to other forms [...]
