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28 04, 2022

Effective Social Media Prioritizes Quality over Quantity

By |2022-04-28T23:18:53+00:00April 28th, 2022|Online Marketing|0 Comments

Effective social media marketing requires a lot more than simple growth in terms of following and engagement. E-commerce entrepreneurs and digital marketing professionals should understand that the quality of one’s following is often more important than the quantity. Not all followers are created equal, and when your definition of success [...]

10 12, 2021

Let the Holidays Kick-Start Next Year’s Digital Marketing

By |2021-12-10T02:13:17+00:00December 10th, 2021|Online Marketing|0 Comments

Digital marketing should always be revitalized ahead of a period when engagement and sales are expected to increase. For countless retailers, both online and off, the Christmas shopping season is the prime example of such a period. Forward-thinking companies designed a holiday-specific digital marketing strategy weeks if not months in [...]

3 12, 2021

Online Advertising that Rejects Reliance on Algorithms

By |2021-12-03T05:25:23+00:00December 3rd, 2021|Online Marketing|0 Comments

Online advertising, like most other expenditures, is becoming more of a demanding investment under the conditions created by the lingering pandemic. Mainstream media has been full of discussions about the increasing cost of various material goods, but if you look to trade publications and industry websites you’ll find data to [...]

17 09, 2021

Social Media Marketing that Enlists Employees

By |2021-09-17T02:24:13+00:00September 17th, 2021|Online Marketing|0 Comments

Social media marketing presents unlimited potential for sharing branded messages with the public. This is especially true for companies with multiple departments and a substantial number of employees. Not only do those companies probably have a wealth of content to share, but they also have a potentially vast number of [...]

10 07, 2020

Facebook Advertising Boycott Creates PR Challenge

By |2020-07-10T01:21:27+00:00July 10th, 2020|Online Marketing|0 Comments

Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]

24 04, 2020

Social Media Marketing Services Preserve Connections During Isolation

By |2020-04-24T05:19:01+00:00April 24th, 2020|Online Marketing|0 Comments

Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]

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