SEO campaigns need to be routinely reevaluated, and for a variety of reasons. One of those reasons is because of the updates that are occasionally announced to the Google search algorithm. But you shouldn’t take this to mean more than it does. That algorithm almost never changes in a ways [...]
If your local SEO company offers a comprehensive selection of web services, it may even be able to help you leverage the power of online video as part of your web marketing strategy. Remarkably, only about nine percent of small businesses are active on YouTube. This figure has grown much [...]
Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
An SEO company should obviously have a solid grasp on basic web design and content creation. Those are the main features of your website that will help search engines to recognize it as a high-quality, authoritative source on topics related to certain keywords. But of course, the work of an [...]
An SEO company should not focus its efforts specifically on converting site visits into sales. This may seem counterintuitive, but the fact is that modern search engine optimization needs to be driven by content that is informative and relevant to people conducting organic searches. This isn’t to say that [...]
We here at One Brick Tech pride ourselves on offering a full suite of web services, from SEO to site development and social media marketing. We’re upfront about our interest in being a one-stop-shop for many clients. But that isn’t just base on a hunger for new business. Instead, as [...]
Search Engine Journal recently published an article whose lead encourages you to envision SEO services as the pathway to life-altering business outcomes. It purports to tell you how SEO content audits have helped “multimillion-dollar companies” to become the powerhouses they are today. Of course, SEO is a small piece of [...]
It can be very interesting to read about conflicts and disagreements between a client company and a local SEO service provider. Such anecdotes may help other clients and contractors to anticipate similar conflicts, or it may even allow them to resolve misconceptions or clarify their own goals before they ever [...]
Before a web marketing company can provide an effective SEO service, it must fully understand the status of a client’s site, its actual and prospective content, business plan, and the industry in which it operates. This can be a tall order, and it generally calls for close collaboration between clients [...]
As a Charlotte, NC marketing agency, we are often face the responsibility of bolstering SEO and otherwise using the internet to reach out to a specifically local audience. Obviously, small business tend to operate primarily on a local level, and one’s internet marketing tactics need to reflect that reality. This [...]
