SEO professionals are happy to give the appropriate and expected answers to questions about climate change and green energy. But to what extent have they actually considered their industry’s role and responsibilities when it comes to environmental issues? It’s difficult to say. In a recent article at Search Engine Land, [...]
SEO strategies are vitally important to digital marketing, but they tend to get less discussion these days because it’s no longer considered practical to achieve optimization by “gaming the system.” With search algorithms being as sophisticated as they are today, it’s generally understood that the main thing they pick up [...]
It isn’t easy to improve search rankings, but at least there’s no confusion about where you should be targeting your efforts. If you’ve been online for, say, 20 years, you might remember some other search engines that were competing with Google for a short time. But these days, Google is [...]
Social media marketing represents a way to develop a rapport with your target audience. But in order to develop a rapport you have to first start a conversation. Fortunately, growing numbers of consumers not only are capable of initiating conversations on social media, but actually prefer it to other forms [...]
If your local SEO company offers a comprehensive selection of web services, it may even be able to help you leverage the power of online video as part of your web marketing strategy. Remarkably, only about nine percent of small businesses are active on YouTube. This figure has grown much [...]
Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
An SEO company should obviously have a solid grasp on basic web design and content creation. Those are the main features of your website that will help search engines to recognize it as a high-quality, authoritative source on topics related to certain keywords. But of course, the work of an [...]
Modern SEO analysis tools tend to give you sharp warnings when you try to use the same keyword more than once. Sometimes, your SEO analysis might even say you should change the focus keyword of one article because you used the same keyword in another article several weeks earlier. This [...]
Voice search optimization is a growing part of the SEO industry. And that growth trend is certain to continue over the long term. But right now, the short-term trends are a little harder to understand. Voice search optimization becomes more sophisticated as voice activation features become more popular. Ordinarily, that [...]
As with any partnership, there are various objective criteria to examine when one is choosing an SEO company to provide services for one’s website. A company’s existing portfolio can be highly illustrative. As well as highlighting past successes, it sets the stage for a prospective client to gauge the relevance [...]
