Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Social media and business don’t always go hand-in-hand. That’s obviously unfortunate, because social media is such an indelible part of a modern marketing strategy. If you’re lucky, you’ll never confront direct contradictions between your business interests and your social media strategy. But the larger your presence becomes – both online [...]
If any social media agencies doubted the importance of their industry, those doubts should have been put to rest on Thursday. That was when the White House hosted a number of prominent but controversial social media figures at an event dedicated to examining the idea that unspoken bias influences the [...]
