Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Managing online reviews is a fairly easy task if you’re talking only about reviews left on your own ecommerce site. It becomes far more difficult when dealing with third-party sites that you don’t have any direct control over, and it becomes extremely difficult if you find yourself managing online reviews [...]
Each internet marketing company faces competition from an ever-increasing number of new and established players in the industry. That can make it difficult for the agencies themselves to develop an initial client base. It can also make it difficult for clients who would be well-served by those agencies to actually [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Local SEO services must take many factors into account when choosing keywords and designing a strategy to suit any given client. Inevitably, that strategy will change over time, sometimes quite unexpectedly. Changes in the local market can make existing keywords less effective, or even outright obsolete. And those changes can [...]
There are a near-infinite number of would-be case studies in social media marketing, which could be discussed on a blog like this one. Each one has the potential to illustrate concrete strategies and principles that could be applied by a social media agency or internet marketing firm. Sometimes it is [...]
Forbes recently published an article that may be helpful to anyone who is planning to embark upon or expand an internet marketing campaign. Relying on informal polling of sales and account management professionals, it sought to identify the five main errors that novice site owners fall victim to when they [...]
On Friday, Search Engine Watch posted an article titled “11 tips on how to optimize Pinterest pins for SEO.” In addition to providing practical information on this particular topic, the article raises the issue of search engine optimization for social media accounts in general. Once you generalize from these observations [...]
It’s still January and therefore it’s still appropriate to be looking ahead at what remains a very young year, with emergent trends that you can still learn from in time to compete in the e-commerce market. Indeed, industry news sources and general information sites are still publishing content describing the [...]
We’ve mentioned this elsewhere in passing, but it is important enough to warrant its own topic. When considering whom to hire to handle your company’s web design, small business marketing solutions, and search engine optimization services, it is worthwhile to give special consideration to companies that can handle all these [...]
