Is digital marketing just a part of a company's marketing department, or is it its own separate thing? Gymshark, an emerging activewear brand, issued a press release on Friday announcing the appointment of its first “chief digital officer.” It was a standard-fare release n many ways, but was noteworthy for [...]
Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
SEO strategies are vitally important to digital marketing, but they tend to get less discussion these days because it’s no longer considered practical to achieve optimization by “gaming the system.” With search algorithms being as sophisticated as they are today, it’s generally understood that the main thing they pick up [...]
Social media marketing represents a way to develop a rapport with your target audience. But in order to develop a rapport you have to first start a conversation. Fortunately, growing numbers of consumers not only are capable of initiating conversations on social media, but actually prefer it to other forms [...]
If your local SEO company offers a comprehensive selection of web services, it may even be able to help you leverage the power of online video as part of your web marketing strategy. Remarkably, only about nine percent of small businesses are active on YouTube. This figure has grown much [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
At first glance, all social media marketing might seem roughly the same to you. But each major platform has distinct features and advantages. And it is worthwhile for you and your social media marketing professionals to discuss how each one can best be leveraged in support of your overall campaign. [...]
We here at One Brick Tech pride ourselves on offering a full suite of web services, from SEO to site development and social media marketing. We’re upfront about our interest in being a one-stop-shop for many clients. But that isn’t just base on a hunger for new business. Instead, as [...]
Search Engine Journal recently published an article whose lead encourages you to envision SEO services as the pathway to life-altering business outcomes. It purports to tell you how SEO content audits have helped “multimillion-dollar companies” to become the powerhouses they are today. Of course, SEO is a small piece of [...]
