From recent research into digital marketing trends, there is newfound support for what we have been reporting at this blog over a period of years. The entire landscape of the industry is transforming to become potentially unrecognizable to people who were starting campaigns ten or even just five years ago. [...]
Social marketing is still being threatened by a sort of minefield of public controversy. This is a topic we’ve attempted to address before. But we’ve tried to do so without taking too rigid a position on the future of the industry in general, or any of the major platforms [...]
Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Social media marketing companies have their work cut out for them when it comes to making their clients look trustworthy. This isn’t a commentary on the nature of e-commerce websites. It’s a commentary on the platforms on which social media companies must operate. As we’ve pointed out before, there’s an [...]
Over the past few months, Facebook has increasingly come under fire following revelations about the extent to which user data and on-site interactions had been exploited and manipulated, particularly in the run-up to the 2016 presidential elections. Being a Charlotte, NC internet marketing company, we feel only barely insulted from [...]
