Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
When you seek out the services of an internet marketing company, chances are that you’re looking for someone to manage social media activity, search engine optimization, and an ad campaign on Google or other major platforms. What you might not be thinking of is e-mail marketing, a form of direct [...]
