Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
Digital marketing should always be revitalized ahead of a period when engagement and sales are expected to increase. For countless retailers, both online and off, the Christmas shopping season is the prime example of such a period. Forward-thinking companies designed a holiday-specific digital marketing strategy weeks if not months in [...]
When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Designrfix has just published an article considering the question of how a web designer can leverage effective user experience to influence visitors to his or her own site, or to sites owned by clients. The article starts by pointing to the obvious fact that the role of a web designer [...]
When contemplating an internet marketing strategy, it should be obvious that social media needs to be a part of it. But while this is a fact that most site owners and all online marketing experts are likely to take for granted, it’s not quite as certain that they will understand [...]
Earlier in February, Tech Target provided readers with an interesting case study, drawn from the Charlotte, North Carolina area, in how data analytics can function as a powerful tool for an internet marketing agency in Charlotte or throughout the world. The article featured input from Chris Zeppenfeld, the director of [...]
