When social media marketing was still new, it had many fewer associated risks than it does today. Business and public figures could use their accounts in a fairly casual way without too much risk of controversy or backlash, as long as they weren’t completely careless or deliberately provocative. How the [...]
If your North Carolina business took a hard pivot from multi-faceted to mostly digital marketing because of the pandemic, you may soon be able to consider going back to normal. While the pandemic is still far from over, North Carolina is planning to open up vaccine distribution to all adults [...]
Unfortunately, the novel coronavirus remains a major issue for Charlotte and the rest of North Carolina. The state’s Department of Health and Human Services just recorded its third-highest daily increase in cases – the most since July 18. Even more unfortunately, some of the outbreaks around Charlotte have been linked [...]
Web design has long been an important means of conveying essential information about one’s business. But in recent years, and especially in the midst of the coronavirus pandemic, it has become increasingly important as a way of approximating in-person experience for one’s customers. Of course, many businesses have had to [...]
Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]
Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
Local SEO services must take many factors into account when choosing keywords and designing a strategy to suit any given client. Inevitably, that strategy will change over time, sometimes quite unexpectedly. Changes in the local market can make existing keywords less effective, or even outright obsolete. And those changes can [...]
