Digital marketing technically has the capability of reaching consumers all throughout the world, simultaneously. But as we’ve emphasized on this blog, most digital marketing campaigns necessarily begin with an assessment of where and to whom they will be targeted. Even the most ambitious campaigns need to lay down roots somewhere, [...]
Web design professionals routinely face decisions regarding not just how to update existing websites but also whether it is worth updating them at all. Many pages have simply fallen out of the internet over the years, for various reasons. Some have simply lost their hosting or been absorbed into larger [...]
Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
Digital marketing companies are generally exhibiting the same trends as major tech firms, in terms of job cuts and strategic reorientations. Much of this is due to short-term changes brought on by the economic changes of the post-pandemic era. But it would be overly pessimistic to focus only on the [...]
Web design firms are not hard to come by in regions like Charlotte, North Carolina, where there is a bustling tech industry. For people in those regions who want to establish new partnerships with web design firms, it can be a sort of embarrassment of riches. It’s easy to find [...]
Any good search engine optimization strategy should start with the website itself but then build outward from there. Other posts on this blog have highlighted the importance of building links between your site and online directories, social media platforms, and so on. This post takes a look at another tool [...]
Last week, social media marketing featured prominently in a number of British news outlets. The country’s Advertising Standards Agency had just announced new regulations which prompted explanatory articles in the media and in trade publications. The details may affect campaigns being run by certain social media marketing companies for certain [...]
If your business suffers from serious web design issues, the consequence could stretch beyond the occasional lost conversion. It might be tempting to assume that mere functionality is sufficient and that anything else is just a bonus, but the fact is that if your site works but still annoys its [...]
Each internet marketing company faces competition from an ever-increasing number of new and established players in the industry. That can make it difficult for the agencies themselves to develop an initial client base. It can also make it difficult for clients who would be well-served by those agencies to actually [...]
A Charlotte web design company might not be able to do much to actually protect you against coronavirus. But you can count on it to give you something to do until the panic and the calls for “social distancing” die down. If you’re anywhere near the University of North Carolina, [...]
