Less than a year from now, web designers may have to accommodate new strictures regarding privacy and user access to different kinds of content, at least in California. Last September, the state adopted a new law called the California Age-Appropriate Design Code Act, which is set to go into effect [...]
Although results vary depending on the type of business and the main consumer demographic, email marketing can still be a very important part of broader digital marketing campaigns. In fact, some research shows that 41 percent of people in the industry consider email marketing to be their most effective tool, [...]
As a web design company in Charlotte, NC, we frequently encounter opportunities for high-level collaboration both with clients and with fellow professionals in the field. The modern digital landscape calls for an extensive division of labor, and it is not unusual for one provider of web services to lean upon [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
Modern SEO analysis tools tend to give you sharp warnings when you try to use the same keyword more than once. Sometimes, your SEO analysis might even say you should change the focus keyword of one article because you used the same keyword in another article several weeks earlier. This [...]
Entrepreneur.com recently featured an interview with Becky Shindell, a communications manager at prominent marketing analytics company SEMrush. Straight out of the gate, Shindell highlighted an important aspect of the overlap between social media and digital marketing in general. She noted that for digital marketing to be effective, one must begin [...]
February might seem a little late to highlight a review of the previous year, but just last week, EContent published an article looking back at 2015 and also looking ahead through 2016 and beyond, to examine the current state and future direction of content management systems. Upon reading the article, [...]
