The field of digital marketing has not been immune to all the recent talk about the potential implementation of far-reaching tariffs when President-elect Donald Trump takes office in the United States in January. While financial penalties on foreign imports obviously have little direct impact on fully remote and service-based industries [...]
A funny thing happened when we were considering potential web design and digital marketing topics to cover on this blog. Sifting through trade publications and our news feed, we noticed an article about how site owners can “build trust” with consumers via their web design. The recommendations and examples in [...]
As a marketing tool, custom app development is available to any business owner who is capable of identifying and hiring a competent developer. This is evident from the fact that company-specific apps are increasingly prevalent among businesses both large and small. They may be used directly for purchasing, as a [...]
Over the years, various digital service providers have introduced various tricks and shortcuts for local web marketing. As with any questionable or “black hat” tactics, many of these have yielded good results in terms of client positioning on search engine results pages, but have yielded diminishing returns over time. The [...]
Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
As a web design company in Charlotte, NC, we frequently encounter opportunities for high-level collaboration both with clients and with fellow professionals in the field. The modern digital landscape calls for an extensive division of labor, and it is not unusual for one provider of web services to lean upon [...]
Digital marketing companies are generally exhibiting the same trends as major tech firms, in terms of job cuts and strategic reorientations. Much of this is due to short-term changes brought on by the economic changes of the post-pandemic era. But it would be overly pessimistic to focus only on the [...]
Web design firms are not hard to come by in regions like Charlotte, North Carolina, where there is a bustling tech industry. For people in those regions who want to establish new partnerships with web design firms, it can be a sort of embarrassment of riches. It’s easy to find [...]
The website UX Planet recently took an interesting dive into web design psychology by examining the layout and user interface for OnlyFans. The same author previously published similar articles regarding TikTok and Tinder, and it’s safe to say that someone with substantial industry experience could do the same basic thing [...]
We’ve recently seen some digital marketing professionals make the bold declaration that email is actually a categorically better outlet than social media for any given digital marketing strategy. We think that’s an overly broad statement, though we can understand where they’re coming from, and we recognize that there’s at least [...]
