Discussions about Artificial Intelligence have become quite pervasive in recent months. Naturally, many of those discussions have focused on the technology’s possible impact on various industries, especially those in the digital landscape. Additionally, many of the contributors to those discussions have been enthusiastically advising business owners and digital marketing professionals [...]
Web design consists of a small number of top-line features that get most of the attention from both site owners and everyday visitors, plus a large number of features that are potential impactful despite being fairly easy to overlook. Typography is one of the items in the latter category, and [...]
Advertising partners are a refreshingly personal alternative to a marketing strategy that relies primarily on computer algorithms. If you’re frustrated with those sorts of strategies as someone who does business online, rest assured that consumers probably started getting sick of them before you did. We’ve previously discussed the growing backlash [...]
Social media marketing presents unlimited potential for sharing branded messages with the public. This is especially true for companies with multiple departments and a substantial number of employees. Not only do those companies probably have a wealth of content to share, but they also have a potentially vast number of [...]
The website UX Planet recently took an interesting dive into web design psychology by examining the layout and user interface for OnlyFans. The same author previously published similar articles regarding TikTok and Tinder, and it’s safe to say that someone with substantial industry experience could do the same basic thing [...]
Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Social media marketing objectives don't need to drastically change during the coronavirus pandemic. After all, many Americans are spending even more time online, and there are long-term benefits to reaching them with branded messages today. This doesn’t mean that your overall approach should remain the same as before. In a [...]
There are a lot of ways for marketing companies to grab the attention of consumers. They might strive to associate client brands with eye-catching artwork or to convey something meaningful about them through humor. Marketing companies can go for the heart with socially relevant or personally sympathetic advertising. They can [...]
At TNW News, Owen Williams recently penned an article that was provocatively titled “Web Design is now Completely Boring.” He makes an interesting point about how the growing ease of launching websites has actually corresponded to a proportional decrease in creativity. By comparison, Williams suggests, the early days of the [...]
