Necessarily, one of the top priorities for online marketing companies is to connect branded messages with the consumers that are most likely to respond to them. On the surface, this is a straightforward task, and the more consumer data one can bring to bear on it, the better. But for [...]
Targeted advertising has become an increasingly valuable aspect of digital marketing over the years, as technological developments and access to data have made it much more effective at driving conversions. In fact, research indicates that standard online advertising spurs action in about 2.8 percent of people who are exposed to [...]
Facebook, Twitter, and the other giants of social media are still in the midst of a period of transition following all the fallout from scandals related to election meddling. It remains a challenge for web marketing firms in the US to understand how the ongoing changes will affect social media [...]
