We here at One Brick Tech pride ourselves on offering a full suite of web services, from SEO to site development and social media marketing. We’re upfront about our interest in being a one-stop-shop for many clients. But that isn’t just base on a hunger for new business. Instead, as we’ve said many times before, we believe your SEO and marketing strategies will be more effective if they are integrated and placed in the same set of hands.
As the modern internet landscape continues to develop and grow, this sort of integration becomes more and more desirable. You’ll find a growing volume of references to it in articles and lectures by other experts. In fact, Sarah Bird of the Forbes Agency Council summarized a recent conference by saying that one of the major takeaways should be that “digital agencies will benefit from integrating SEO.”
Bird went on to note that “SEO is most effective when it’s in a position to impact and be impacted by counterparts in other departments like developers, writers and paid advertising managers.” And what better way could there to make such an impact than by guaranteeing that those departments are working closely with one another, within the same firm?
One might even argue that smaller firms are better in this respect, provided that they are sufficiently well-staffed and client-focused to handle the demands of the relevant site owner. The Charlotte, NC internet marketing industry has a remarkable number of these sorts of firms, which can provide SEO and other services on a large scale, without the risk of those services being isolated from one another.
As one such firm, we can say that this arrangement is beneficial to clients even if they are far outside the area. While local partnerships provide an especially personal touch, the most important personal relationships exist between departments within the same web services provider.
If SEO professionals, web developers, and social media managers are all working with a clear unity of purpose, then distant clients only need to worry about a single point of contact within the company. If communication with that person is strong, the client can count on instructions and expectations being equally well understood at every stage of their integrated strategy.
That sort of tight-knit collaboration is also important in light of something else that Sarah Bird wrote in her summary of MozCon. Citing research on the disparate effects of similar marketing and SEO campaigns, she repeated something else that we’ve said in a number of other posts: It is increasingly fruitless for digital marketing agencies to try to follow a fixed set of guidelines to improve a client’s site rankings. “Instead, they need to adopt a test-and-learn mentality.”
Testing and learning is sure to be more effective when your developers, SEO team, and other web service providers are working very closely with one another. Employees of a small, high-functioning internet marketing agency can be expected to share breakthroughs with one another in real time as they work together on promoting a client’s site. In this way, a burst of attention on social media could pave the way more effective SEO, and ultimately lead marketers toward a dramatic increase in on-site conversions.