Professional social media management is sometimes used as a means of tailoring a consistent brand message for commercial accounts. But it doesn’t always need to be that proactive. Both commercial accounts and professional individuals can also use the service as a kind of filter, so they still control their own [...]
Social marketing is still being threatened by a sort of minefield of public controversy. This is a topic we’ve attempted to address before. But we’ve tried to do so without taking too rigid a position on the future of the industry in general, or any of the major platforms [...]
Have you put your business plans on hold since the world went into lockdown at the start of the COVID-19 pandemic? While it’s been a rough few months for small businesses, it might be time to finally move forward with your great idea. Not only does starting a business [...]
Forbes recently examined emerging opportunities for digital marketing with an article that focused on the future potential of virtual reality and augmented reality. The article looked at various industries that seem especially well-poised to take advantage of those technologies. And naturally, it pointed to some of the ways in which [...]
First there were boycotts of Facebook to challenge digital marketing on that platform. Now TikTok is under fire from an entirely different source, for entirely different reasons, and with even more dramatic potential consequences. The short video-sharing site is under fire in the US because President Trump has singled out [...]
Each internet marketing company faces competition from an ever-increasing number of new and established players in the industry. That can make it difficult for the agencies themselves to develop an initial client base. It can also make it difficult for clients who would be well-served by those agencies to actually [...]
Facebook advertising has been targeted for boycott. Online businesses and social media marketing companies will have to consider how to respond. There may be reasons to participate or not participate which stem from your own personal ethics, or from commercial considerations. One should always hope to avoid situations where these [...]
Digital marketing keeps ramping up its emphasis on video content. There’s good reason for this, even if some marketing professionals are a little overzealous. Not every digital marketing campaign requires digital content, but there’s certainly demand for it. And video content can play a powerful role in developing a brand [...]
Voice search optimization is a growing part of the SEO industry. And that growth trend is certain to continue over the long term. But right now, the short-term trends are a little harder to understand. Voice search optimization becomes more sophisticated as voice activation features become more popular. Ordinarily, that [...]
Social media marketing services have been essential to most businesses for many years. But during the coronavirus pandemic, as social distancing remains necessary, it has literally become a matter of financial survival for some people. In a previous post, we discussed the different kinds of social media marketing services that [...]
